The most important aspect of modern search engine optimization is content. Search engines use natural language parsing to understand the words written on your site. To enable search engines to find your site, you need words on your site.
Telling your unique story
Even more important than Google however, what is the message you’re sending to potential clients. Your site should differentiate you from your competition, to sell your products and services, and most importantly, provide a human connection for every visitor to your site.
What makes your company unique? Is it the unrivaled customer satisfaction? Do you provide the most welcoming environment? Are you a place where a customer can come to have fun? Let your personality, and more importantly your company’s personality out to shine in your content.
Don’t know where to begin?
If this seems daunting, have no fear. Knocks Digital’s stable of writers can create content for ongoing blog posts, service and product pages, landing page copy that converts, email, social media, and so much more. If you need words on your site, your social media, or good old-fashioned paper, contact Knocks Digital for all of your business’ content creation needs.